Vacancy 6 — Digital Marketing & Listing Specialist for Real Estate
Position Overview
Our agency seeks a digital-savvy Listing Specialist who can manage property marketing online from A to Z. This role is ideal for someone who enjoys the combination of creativity, analytics, and structured processes.
Responsibilities
- Creating high-converting property listings for sales and rentals in English and Spanish.
- Uploading and optimizing listings on major portals such as Idealista, Fotocasa, Habitaclia, and international platforms.
- Writing SEO-friendly property descriptions that highlight benefits, lifestyle, and investment potential.
- Coordinating professional photo shoots, video tours, and virtual tours with photographers and videographers.
- Working with digital advertising campaigns (social media ads, Google Ads) in coordination with the marketing team.
- Tracking listing performance, adjusting titles, photos, and descriptions to improve conversion rates.
- Preparing monthly reports on traffic, leads per listing, and time-on-market improvements.
Required Skills
- Strong copywriting ability in at least one language (English or Spanish; both is ideal).
- Basic knowledge of SEO principles and online advertising.
- Comfortable working with photo editing tools and online design platforms.
- Understanding of real estate market trends and what buyers look for in listings.
- Analytical mindset and ability to interpret listing statistics and KPIs.
Performance Metrics
| Metric | Minimum Standard |
|---|---|
| Listing Conversion Rate | 4%+ from views to inquiries |
| Time on Market Reduction | 15–30% compared to initial averages |
| Weekly Leads Generated | 20–40 leads based on portfolio size |
What We Offer
- Creative role with direct impact on sales performance and brand visibility.
- Opportunity to develop and test new digital strategies in the Gandia property market.
- Supportive environment with cooperation between sales, rentals, and marketing departments.
- Competitive salary or freelance agreement with performance-based bonuses.